Will White

Will White
poultry specialist

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Will is a vital part of our poultry team, known for his broad feed knowledge, boundless enthusiasm, and hands-on approach. He's not one to sit on the sidelines Will gets fully involved in his customers’ enterprises, building strong relationships and offering advice that’s both practical and insightful.

Alongside his role here, Will and his wife Millie run 9,000 Clarence Court free-range hens on their home farm, giving him real-world experience of the challenges and rewards of poultry farming. His dedication to the industry was recognised when he was named Young Poultry Person of the Year 2022 a well-deserved accolade.

Will’s journey has been varied: he holds a Diploma in Nutrition from Harper Adams, spent time working at Blackdog Free Range Eggs, passed his HGV test, and has hands-on experience in both the mill and warehouse. He knows the industry inside and out.

Outside of work, Will enjoys shooting, point-to-points, squash, and spending time with his young family though he’s rarely found sitting still for long!

Articles by Will White

Helping laying hens through the heat

When the temperature climbs, it’s not just us feeling the heat laying hens can really struggle too. Hot weather knocks their feed intake, stresses them out, and often hits egg production. With summers getting hotter and heatwaves now a regular feature, it’s worth getting ahead of the game. Here are six straightforward ways to help your birds stay healthy and productive through the warmer spells.

Ventilation, dust, and immune pressure

April can be a testing time for free-range flocks. As temperatures start to rise and ventilation increases, many producers find themselves juggling air quality, dust levels, and immune challenges—all while trying to maintain strong egg output and shell quality. For systems where birds have outdoor access and a longer lay cycle, managing respiratory health at this stage of the year is critical.

Establishing and Maintaining the Range for Free-Range Layers

Creating and maintaining a productive, long-lasting range for free-range layers starts with careful planning and ongoing management of the herbage and soil.

Focus on shell quality

Egg shell quality is mostly influenced before the egg is laid. The thickness of the shell is directly related to the time the egg spends in the shell gland—generally, the longer it remains in the gland, the thicker the shell will be. This means that eggs laid earlier in the day tend to have thicker shells compared to those laid later.