After what feels like a lengthy wait, Availa® Cr, a chromium methionine product from Zinpro, is officially available in the UK. And it’s not just another name on a spec sheet. This one’s got solid backing and some practical benefits that make it worth a second look.
Chromium’s headline act is its role in insulin sensitivity. That might sound more at home in a diabetes leaflet, but in dairy cows it means more efficient glucose use—and that translates to better energy management when it matters most, especially during early lactation. The result? Improved feed conversion and potentially more milk from the same ration. Not bad for a trace mineral.
Then there’s stress—proper stress, not mild irritation. We’re talking calving, transition periods, hot weather, and peak yield. These are the times when cows typically falter, with feed intakes dipping and immune defences dropping off. Supplementing with chromium has been shown to help animals stay on track by supporting hormone balance and immune response. In other words, fewer setbacks and a bit more consistency when it counts.
Where Availa® Cr stands out is in how well it’s absorbed. Many conventional mineral supplements don’t get taken up particularly well—what goes in one end often ends up spread across a field. But this organic form of chromium is much more bioavailable, meaning less waste and better value from every inclusion. For those aiming to cut nutrient losses and sharpen feed efficiency, that’s a real plus.
At present, it’s the only chromium feed additive authorised for use in the UK, and it’s approved specifically for dairy cows. Regulatory authorities have signed off on both its safety and its ability to improve milk yield when used correctly, so it’s not just marketing spin. For producers looking to make marginal gains in productivity and resilience, this gives them something genuinely new to work with.
So whether you’re looking to ease the stress of transition, fine- tune performance, or simply try something that wasn’t available last year, Availa® Chromium has arrived—and not before time.